Hello

A Bit About Me

Being a lifelong learner is a trait that is really important to me, and I know that a good education is not just for the schoolyard. Some lessons were learned in the traditional way, while others I have received from professional mentors, while working and in some cases, friends and family. Read about my professional journey and get in touch with any questions.

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Madhu Shaw

Work
Experience

June 2022 to Present

Sr. Social Media Specialist, Neil Patel Digital India (NPDI)

Develop, manage, and implement a social media strategy across multiple brands through competitive research, platform determination, benchmarking, messaging, and audience identification.
Generate, edit, publish and share daily content (original text, graphic ideas) that builds meaningful connections and encourages community members to take action.
Work closely with the marketing team to develop social media campaigns that help achieve marketing goals in alignment with organisation’s objectives
Set up and optimize the company's brand pages within each platform to increase the visibility of the company’s social content.
Moderate all user-generated content in line with the moderation policy for each platform
Create editorial calendars and content publishing schedules for multiple brands across social platforms
Work with brands to create and implement social media strategies monthly
Create actionable plans to both grow and maintain followers on popular social media platforms such as Instagram, Twitter, Facebook, YouTube, and LinkedIn channels
Influencer outreach and management to grow our brands
Management of some paid social media and Google campaigns to maximise reach and effectiveness
Development of social media dashboard and tracking KPIs to help drive insight and actions
Collaborate with internal teams to drive campaign effectiveness, and champion an understanding and adoption of social media within the business
Develop and implement a plan to identify and respond to social media crisis including monitoring, responding, risk mitigation, post-event reporting, and stakeholder escalation/engagement
Stay up to date with current technologies and trends in social media and leverage it effectively for our brands
Seek out training opportunities for tools and new technologies for self and team members
Develop monthly reports on emerging social media trends
Responsible for social media accounts and offer constructive interaction with users
Analyse the long-term needs of the company’s social media strategy

June 2019 to May 2022

Ace - Account Manager & Social Media Manager, Appiness Interactive Pvt Ltd

Roles as an Account Manager

Serve as the lead point of contact for all customer account management matters
Build and maintain strong, long-lasting client relationships
Negotiate contracts and close agreements to maximize profits
Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
Collaborate with sales team to identify and grow opportunities within territory
Assist with challenging client requests or issue escalations as needed

Roles as a Social Media Manager

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Have been handling the social media accounts for various clients in the hospitality industry.
Involved in planning and designing campaigns for various brands. Direct interaction with the client’s PR team to understand their marketing needs and suggest best strategies based on brand guidelines and target demographics.
Reported the progress and traction on pre-defined timelines.
Involved in continuous monitoring and implementation of improvements based on reports generated using major KPI metrics.

Oct 2018 - May 2019

Content & SEO Specialist, Medikoe

Creating, editing and proofreading text content for company blogs with a team of 6 content writers
Coordinating with the Corporate Communication and Marketing team to set long-term strategies for effective content creation
Creating content using various multimedia formats that can be read, listened to, or viewed onscreen
Optimizing landing pages, websites and page content
Developing and implementing digital customer acquisition campaigns
Optimize keyword use and effectiveness
Monitor effectiveness of SEO and marketing programs in terms of traffic
Prepare comprehensive strategy reports, updates, and forecasts.

Feb 2017 - Sept 2018

Creative Content Developer, Stan Ventures

Blog Writing
Guest Posting (Work on the orders received by the company in various niches such as, Technology, Digital Marketing, Sports, SEO, Fashion, etc.)
Writing and handling SEO Content for Recruitment site (www.recruitment.guru), Trick Ideas, Mascara, etc.
Handling SEO for Recruitment.guru, Trick Ideas, Mascara, etc.

Backlinking

Ranking and generating traffic for Recruitment.guru, Trick Ideas, Mascara, etc.
Social Sharing

Aug 2015 to Feb 2017

Content Developer, InfoCognitio Solutions

Producing a wide variety of unique material for websites, blogs, social media, online and newspaper/magazine articles.
Research ideas and facts pertinent to the type of content/topic assigned.
Develop ideas derived from online/offline research and organize the same on computer application.
Write fresh content based on research and brainstorming by following instructions provided for each type of document.